Pretty interesting theory on how and WHEN to market your Web App.  They conclude:

“There are three main strategies then, to market your new web app or site:

1) WAIT list sites should find their niche, enlarge their user base there, then come to the web 2.0 savvy audience to show off their force and attract VC attention;

2) WALK list sites, such as search engines and browser add-ons, can go after that elusive digg frontpage or Read/WriteWeb feature now [Ed: preferably both!];

3) RUN list sites should do everything in their power to get attention from web 2.0 sites!”

Check it out at: readewriteweb.com

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