One of my new favorite blogs is Epic Launch (http://epiclaunch.com/). They’ve got a ton of great lists on their site, including one on keeping your marketing plan on schedule. I really dig this list. With a lot of the startups I work with, one of the big challenges is keeping projects and tasks on schedule. When you’re the only one minding the store – it’s damned easy for the emergencies to take over (even when they’re not emergencies) and for the work that requires a consistent and steady tempo to get done erratically and inconsistently. That’s why this tip is so spot on:
“Visualize Your Web Marketing Plan
One of the best things you can do is create a visual strategy. Put together a month by month and day by day strategy in an excel file and keep track of all your efforts. Put together your plan of attack for 6 or 12 months so you can see what it is that you will be doing. The organization and visualization will allow you to stay on track with everything you do. It will also keep you motivated to continue moving forward with all the efforts you have planned. Keep in mind that this plan can always be tweaked and modified in order to stay innovative in your approach.”
Love it! Check out Epic Launch and soak up the brilliance.